In the words of Harvard Prof. Rosabeth Moss Kanter “Brands are wonderful assets when they capture the essence of a product, service, or event succinctly, meaningfully, and with endurance over time.” What are brands really? Brands are mostly extension of companies? What are companies? What do they do? Most of them make and sell products. [...]
Crown Your Brand
Over the past few days, I was wondering how it might work if you crown your brand, what I mean to say here is, what if you attach a moniker or a title to your brand name, like the legendary Elvis Presley did with “the King”, Michael Jackson followed with the “King of POP”, Ozzy [...]
