Internet, what began as a funded military project in the late Summer of ‘69 to build a robust distributed computer network has become the backbone of today’s global communications. What was a small life form, a small organism once, changed every moment, evolved continuously, mutating into something else, something big each day, each hour and each minute. Thousands of websites, videos, pod casts and gigaloads of other information is posted/uploaded onto various platforms, each minute. With this rapid, multifaceted evolution reaching out to more and more people every day, makes it a perfect platform and an ideal medium for advertising.
It was in the early 90s, when two immigration lawyers from the Silicon Valley first used internet to advertise their green card lottery services. Since then, we all know how online advertising has evolved through years and today it became a powerful tool which can influence a person, a group or an entire nation. It helped a relatively unknown Senator Obama become the President of the United States in less than two years. Although, the real hero here is the strategy adopted, Hillary treated her supporters as “customers” while Obama treated them as “members”.
Online advertising is considered to be the most measurable of all advertising media. One can get really creative in the most cost effective way and understandably more and more people/businesses are gravitating towards it, especially in these never ending, ever challenging recession times. However, what’s not clear to me yet is how people can meaningfully embrace the frequent advancement of technology, and how much more it can alter and augment our daily lifes/businesses?
Last decade, it was Google. This decade, its YouTube, Twitter and the Facebooks. And most certainly, in the days to come, Internet is going to change the world as we know it. It is going to revolutionize the way we think about ourselves and about the world we live in.
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